University of North Carolina Greensboro
Students will learn how to conduct the research necessary to make the best-informed decisions for an entrepreneurial venture and to measure and assess economic development opportunities. These research skills will help you assess self-employment opportunities. Topics covered include how to benchmark the financials of private companies; identify and analyze competitors; evaluate the size and nature of industries, consumer markets, and business-to -business markets; and analyze trade data. We will examine secondary sources like government datasets, subscription databases, and authoritative free web content. Primary market research will be discussed periodically , but is not a focus of the class. Students will complete a research project based on an entrepreneurial or economic development idea of their choosing.