Patricia H. Fisher
iSchool at Maryland
This course addresses the marketing process as a core activity for all types of libraries. Students will learn how scanning their library’s environment, assessing community needs, and planning for services that meet customer needs are integrated into the development of marketing-mix strategies and tactics to promote the benefits of library and information services to target markets. Topics such as branding and positioning will be covered, as part of developing promotional and public awareness campaigns. Students will have the opportunity to work in teams to develop a marketing plan for a “real-world” information service at the Prince Georges Community College Learning Resources Center (Library).
Fisher, P. H., Pride, M. M. 2006. Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive.