Competitive Intelligence: Winter 2014


France Bouthillier, Justin Soles




Winter 2014


Introduction to the competitive intelligence process in profit and not-for-profit organizations. The course provides an overview of the principles and tools for identifying competitive intelligence needs; acquiring, organizing and storing information; creating intelligence through various analytical techniques; developing and distributing intelligence products. Topics include legal and ethical aspects, information audit, and cooperative intelligence.

Required Textbook:

Bouthillier, F., Shearer, K. 2003. Assessing Competitive Intelligence Software: A Guide to Evaluating CI Technology.
Fleisher, C.S., Bensoussan, B.E. 2007. Business and Competitive Analysis: Effective Application of New and Classic Methods.
Fleisher, C.S., Bensoussan, B.E. 2003. Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition.
Pollard, A. 1999. Competitor Intelligence: Strategy, Tools and Techniques for Competitive Advantage.
Vibert, C. 2004. Competitive Intelligence: A Framework for Web-based Analysis and Decision Making.

Link to Syllabus: