Marketing Library and Information Services: Spring 2012

Instructor:

David Shumaker

School:

Catholic University of America

Semester:

Spring 2012

Description:

This course offers an introduction to modern marketing concepts and their application in for-profit and not-for-profit organizations. It addresses the environment in which all types of libraries and information services operate, and provides the student with an opportunity to apply marketing concepts to an information services operation of the student’s choosing. It explores the question, “how can a library or information service determine the needs and wants of its target patrons, and go about satisfying them in such a way as to become (or remain) an information provider of choice?”

Required Textbook:

Kotler, Philip & Nancy Lee. 2007. Marketing in the Public Sector.

Link to Syllabus:

http://lis.cua.edu/res/docs/syllabi/2012spring/LSC876ShumakerSpring2012.pdf

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Libraries and Information in Societies: Spring 2012

Instructor:

David Shumaker

School:

Catholic University of America

Semester:

Spring 2012

Description:

Introduction to the nature of information, the role of libraries, and the profession of librarianship in contemporary society. Incorporates historical developments, current trends, and the outlook for the future. Emphasizes the values, principles, legal, and ethical responsibilities of the profession and builds a foundation for each student’s ongoing professional development and leadership.

Required Textbook:

Rubin, R. E. 2010. Foundations of library and information science (3d).

Link to Syllabus:

http://lis.cua.edu/res/docs/syllabi/2012spring/LSC557ShumakerSpring2012.pdf

Information Sources and Services: Spring 2012

Instructor:

David Shumaker

School:

The Catholic University of America

Semester:

Spring 2012

Description:

Introduction to the terminology, concepts, and practices for the provision of information services to meet user needs effectively in a variety of settings. Special emphasis on the reference process; and on the content, organization, use, and evaluation of resources in print and electronic formats. Additionally, covers the sources, policies, technologies, and systems that support access to and retrieval of information central to reference services.

Required Textbook:

Cassell, Kay Ann, Hiremath, Uma. 2011. Reference and Information Services in the 21st Century. Second ed. Revised.

Link to Syllabus:

http://lis.cua.edu/res/docs/syllabi/2012spring/LSC553ShumakerSpring2012.pdf