Marketing Information Services: Summer 2009

Instructor:

Patricia H. Fisher

School:

iSchool at Maryland

Semester:

Summer 2009

Description:

This course addresses the marketing process as a core activity for all types of libraries. Students will learn how scanning their library’s environment, assessing community needs, and planning for services that meet customer needs are integrated into the development of marketing-mix strategies and tactics to promote the benefits of library and information services to target markets. Topics such as branding and positioning will be covered, as part of developing promotional and public awareness campaigns. Students will have the opportunity to work in teams to develop a marketing plan for a “real-world” information service at the Prince Georges Community College Learning Resources Center (Library).

Required Textbook:

Fisher, P. H., Pride, M. M. 2006. Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive.

Link to Syllabus:

http://ischool.umd.edu/sites/default/files/syllabi/LBSC%20708D%20Fisher%20Summer%202009.pdf

Library Public Relations: Spring 2010

Instructor:

Pauline Rothstein

School:

Long Island University

Semester:

Spring 2010

Description:

This course addresses public relations practices as they apply to public, academic and special libraries. These practices are also relevant in research organizations outside of libraries.

Required Textbook:

Down, N. 2010. Bite-Sized Marketing.
Barber, P., Wallace, L. 2010. Building a Buzz.

Link to Syllabus:

http://palmerblog.liu.edu/wp-content/uploads/2010/04/lis_662_syllabus.pdf

Marketing Library and Information Services: Spring 2012

Instructor:

David Shumaker

School:

Catholic University of America

Semester:

Spring 2012

Description:

This course offers an introduction to modern marketing concepts and their application in for-profit and not-for-profit organizations. It addresses the environment in which all types of libraries and information services operate, and provides the student with an opportunity to apply marketing concepts to an information services operation of the student’s choosing. It explores the question, “how can a library or information service determine the needs and wants of its target patrons, and go about satisfying them in such a way as to become (or remain) an information provider of choice?”

Required Textbook:

Kotler, Philip & Nancy Lee. 2007. Marketing in the Public Sector.

Link to Syllabus:

http://lis.cua.edu/res/docs/syllabi/2012spring/LSC876ShumakerSpring2012.pdf